Ferrero Rocher won a copyright lawsuit in China

Ferrero Rocher won a copyright lawsuit in China
Posted Apr 14th 2008 7:01PM by Shayna Glick
Filed under: Business, Chocolate, Asia, Candy

There is a huge piracy problem in China. Lots of western companies find that they can't sell their product in China because there is already a Chinese clone of the product. This was a big problem for Ferrero Rocher, that is until recently.

The chocolate maker just won a long-fought lawsuit in China's Supreme Court against a Chinese company that copied Ferrero Rocher's famous, gold wrapped pralines. Montresor, the Chinese chocolate maker that was copying Ferrero Rocher, was ordered not only to stop but also to pay a token fine of €50,000.

A lot of people see this as welcome news. It could mean that China may be ready to adopt more fair marketing practices. I am all for local competition to global brands, but I think a copy cat company shouldn't be allowed to just piggy back on a famous product. The name brand put a lot of work into the brand that they've built. Like it or hate it, I think a company should profit on its own merits. Good luck, Ferrero Rocher.