A dialogue on the beverage / food market in China

Thank you. I have seen the handles in the Chinese stores on the beverage such as coke cola.

Not sure which company's machinery they are using, not sure where they purchased those handles.

I believe it would make no sense for them to purchase from US if the locals can make cheaper ones.

However, the market is huge and growing so maybe it is a time to consider and to do the research in this market.

How are you doing in Mexico? If Mexico can use your products, so can China.

Maybe the best approach is to set up a small sales / manufacturing facility to start trial marketing. Backed with the design, build, and serice from the US headquarter, what you need is a very well communicator, coordinator to make sure the efficient operation in China.

In order to make such an investment, maybe you need to participate in the trade shows, industry meetings, customer visitings, local resource investigations etc... after that you may have a complete understanding of the market, the business mode, the people, and the potential volume / profit.

That was why I sent my resume to you to seek such an opportunity that may utilize my experience and expertise to help you to complete such an important task.

I find an article on this package idea and application in the Chinese food / beverage industry, especially the berage industry.

The original content is in Chinese, I am using the google translation just for your review.

http://translate.google.com/translate?hl=en&u=http%3A%2F%2Fwww.foodqs.com%2Fnews%2Falibaba%2Finfo.asp%3Fid%3D1014160%26zt%3Dzx&sl=zh-CN&tl=en

In this article, Graphic Packaging International (http://www.graphicpkg.com/) has entered into China in 2006 and set up an office in Shanghai.

Therefore, we are not alone.

We should, however, act more quickly, timing is very important. If we could be included in the designing stage, we can have better chance. If we start too late, we may lost a lot of opportunities, and it is more difficult to convince people to change from a company to another with similar technology. I look forward to hear from you for a favorable reply.Kind Regards,Oliver

Dear Oliver: Thank you very much for your resume. This information is timely as we are just beginning to explore how we might offer our products to the Chinese Market.

Our business is what we refer to as a "System Sell". We design, manufacture and sell plastic handles designed to unitize bottles, cans and jars. These can be applied by hand or with Automated Handle Application Equipment which we also design and manufacture. The objective is to provide beverage and food manufacturers with the most cost effective package for the customers that buy their products.

Our business is "Vertically Integrated" to ensure that we control every element of the process to ensure total customer satisfaction. This is our only business!

Typically, packages that have our handles on them are sold in "Club Stores" like Costco, Wal-Mart, B.J's and others depending on the Country. We also sell to companies like Campbell's, Clorox, ConAgra, Dr.Pepper Snapple Group, Graham Packaging, Heineken, J M Smucker, Nestle Waters, Ocean Spray, Procter and Gamble, S.C.Johnson, Unilever and hundreds of other companies.

We are the largest manufacturer of injection molded plastic handles and handle application equipment in North America. You can see our most popular handle and machinery designs on our website at

We currently operate only from our Headquarters in the USA. We are just announcing our intentions to open a subsidiary in Mexico. We are beginning to research the next country, after Mexico, where it makes sense for us to offer our products.

We welcome your inquiry and would be pleased to have your opinion about how we should move forward.